What Can Instagram Do For Your Business?
Posted on June 27, 2016
In this time and age having a strong social media presence is mandatory not only for people but also businesses, if they are reach great heights. The virtual world is full of social media websites where people not only connect with other individuals but also device ways to promote their business. Some of these famous social media websites include Facebook, Twitter and Instagram among others.
When it comes to Instagram, people use it as an online marketing tool which has become a must have for one’s marketing toolkit. The most unique characteristic of the must have social media website is that it focuses on the usage of photographs and photography captions strictly. A user can post images along with captions for describing it directly from their mobile devices for the purpose of sharing with their followers.
Ways in Which Instagram Helps Business
These days, people not only use Instagram for keeping their followers updated about their lives on the social media app but also for growing their businesses by reaching out to potential customers. Thus, we bring ways in which Instagram helps in business promotion as well as makes way for easy interaction with the potential clientele.
Inviting Users for Window Shopping:
With the help of the aforementioned social media application, a seller can provide the opportunity of window shopping to his or her followers from the comforts of their homes or from any corner of the world. This enables the followers to get a taste one’s products or services without any hassles. The key on the parts of the business owners or sellers is to share useful and appropriate information via captions which might include details like sales, location along with anything that has the potential of intriguing the customers. The sellers also have the option of explaining any relevant product information for the customers who want to buy a specific product or service, one feature on the Instagram account.
Giving A behind the Scene Picture:
The back-story of something is as intriguing as the story in today’s time. Thus, there is a wide section of clients who find an exclusive what goes behind a business intriguing. A seller or business owner can use pictures and videos showing how the products are made or services are done. Posting picture collages on Instagram is a nice way of unveiling the behind the scenes process to the followers along with giving them bonus insight as they are one’s followers.
Exclusive Benefits for Followers:
One sure shot way of retaining and increasing one’s followers’ base is by providing exclusive followers benefits to one’s followers. The key is to introducing the followers to a new service or product before making it public. A seller can also offer special offers and discounts for the followers which in turn will make the existing followers feel like being a part of some exclusive group. The aforementioned way will also encourage people to follow a business’ Instagram account.
Making Business More Personal:
When a seller or business owner starts posting pictures of employees and him or her while working or managing some company event on the business’ Instagram account, it piques the followers’ interests. The key is to make use of the captions for sharing interesting and pertinent details about the happenings of the picture or about a particular employee. The sellers and business owners should make it a point to capture special moments like starting to work on a new project, attending any special event among other capture-worthy exciting things to post about on the business’ Instagram account. The followers should know what is going on with a business, so that the business remains on the minds of the followers.
Mistakes to Avoid While Using Instagram for Business Promotion
There are lots of perks which comes with having an Instagram account for business which in turn boosts the business’ online presence. However, there are some mistakes that the business owners and sellers need to avoid and they are follows:
Avoid Posting Personal Stuff:
The gravest mistake a seller or business owner can do is post personal images on one’s business page. It is regarded as one of the biggest turn-offs for business promotion leads. However, sharing one’s personal pictures in minimum amounts is needed for keeping up the fun quotient but going overboard with it adversely affects the business. The key is to know that the followers are interested in the products or services a business is offering and not in the personal life of the seller or the business owner.
Consistency is the key for all business and it works for online marketing on Instagram as well. When a seller or business owner is inconsistent in posting pictures of products or services, it makes the follower think that the business is unpredictable. The potential customers are always on the lookout for hearing about a business’ new products and services as well as promotional offers. Being inconsistent in posting makes the followers clueless about the latest happenings of the business, which in turn makes them lose sight and interest in a specific business. The trick is in finding a balance between one’s posts by having a consistent voice which reaches out the business followers.
Flawed Use of Hashtag:
Stuffing one’s post with too many hashtags will do more harm than good. The followers get annoyed when a post is stuffed with too many hashtags. The trick is to use hashtags in a strategic manner instead of just mindlessly putting whatever comes in the mind. The key is to use hashtags that are searchable that is, it is a known buzzword or keywords along with being short to read in one go. Last, but not the least, the hashtag should be relevant for the business.
When one integrates one’s Instagram with the social media marketing campaign, one can boost the business’ online following by leaps and bounds. Thus, in a nutshell, Instagram is a great tool for online business promotion creatively.
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